{"title":"The Flagship Collection (Pre-Orders Only)","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMeet the nut butter that does more.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHei Butter is black sesame blended into your everyday nut butter—richer, toastier, and more nutritious than anything else in your pantry. Calcium, iron, potassium and antioxidants in every jar. And a flavor that actually makes you want to eat it every single day.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is our very first run. Three ways to try it: pick your favorite, or grab the bundle.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003ePre-orders ship May 2026.\u003c\/strong\u003e You'll be charged today and notified when your order is on its way.\u003c\/p\u003e","products":[{"product_id":"hei-butter-classic","title":"\"Classic\" Black Sesame Peanut Butter, 8oz","description":"\u003cdiv\u003e\n\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is what happens when you stop settling for one-note.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHei Butter \"Classic\" is a blend of roasted black sesame and peanut butter that is dark, uniform, and unmistakably its own thing. The flavor is rich and toasty with a deep, almost mineral complexity you won't find in any other nut butter on the shelf. One spoonful and you'll understand why black sesame has been a staple in Asian, African, \u0026amp; Middle Eastern kitchens for thousands of years.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe nutrition is just as serious as the taste. Black sesame delivers the calcium that regular peanut butter doesn't have, as well as more iron and potassium compared to regular peanut butter. Not to mention the antioxidants that come from the lignans in black sesame. All of this in the same jar you're already reaching for at breakfast.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHei Butter \"Classic\" is for the people who want a deeply flavorful black sesame peanut butter that earns a permanent spot in your pantry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hei Butter","offers":[{"title":"Default Title","offer_id":53080080417075,"sku":null,"price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/4663\/7619\/files\/032026_CROPHeiButter1868_PDP_copy.jpg?v=1775711241"},{"product_id":"hei-butter-swirl","title":"\"Swirl\" Black Sesame Peanut Butter, 8oz","description":"\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003eNOTE: Contents will mix and integrate over time. This is totally normal! \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo butters. One jar. One very good decision.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHei Butter \"Swirl\" brings together pure creamy peanut butter and black sesame peanut butter in a marbled swirl that's as beautiful as it is delicious. Every scoop pulls a different ratio: some bites lean peanut butter familiar, others go deep and toasty with black sesame. It keeps things interesting.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIf you love peanut butter and you're ready to try something new without leaving your comfort zone entirely, this is your entry point. The swirl eases you in. Peanut butter is threaded through with the rich, roasted depth of black sesame, an ancient ingredient that's been nourishing people across the globe for thousands of years.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eStill packed with the nutritional benefits of black sesame: calcium, iron, and antioxidants in every swirl.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hei Butter","offers":[{"title":"Default Title","offer_id":53080080482611,"sku":null,"price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/4663\/7619\/files\/032026_CROPHeiButter1863_PDP_copy.jpg?v=1775713762"},{"product_id":"hei-butter-founder-bundle","title":"The Duo: \"Classic\" and \"Swirl\" Black Sesame Peanut Butter, 2 x 8oz","description":"\u003cdiv class=\"standard-markdown grid-cols-1 grid [\u0026amp;_\u0026gt;_*]:min-w-0 gap-3\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003ePorque no los dos?\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Classic and the Swirl, together. One jar for the days you want something direct and full of conviction. One for the days you want the slow reveal.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eHei Butter \"Classic\" is a dark, uniform blend of roasted black sesame and peanut butter: rich, mineral, unmistakably its own thing. \"Swirl\" brings those same two butters together as a marbled pour, where every scoop pulls a different ratio. Same ingredients. Different experience. Both worth having in your pantry at the same time.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis is the best way to start with Hei Butter. Try both and figure out which one you reach for first. Most people end up with a strong opinion.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBoth jars carry the full nutritional weight of black sesame: calcium and iron that regular peanut butter doesn't have, antioxidants from black sesame's naturally occurring lignans, and a depth of flavor that makes everything else on the shelf taste like it's missing something.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hei Butter","offers":[{"title":"Default Title","offer_id":53214891737395,"sku":null,"price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/4663\/7619\/files\/032026_HeiButter1883_PDP.jpg?v=1775713937"}],"url":"https:\/\/heibutter.com\/collections\/flagship.oembed","provider":"Hei Butter","version":"1.0","type":"link"}